Why won’t my book sell?

I was asked after a workshop a weeks ago: “Why won’t my book sell?” There are many directions I could go to answer this question such as: Did you build a good marketing foundation and goals from the start? Did you spend the time and money to hire a quality editor and cover artists? But the direction this person went was: “I put my book on Amazon.com, but it isn’t selling.”

Let me go back to the basics with this:

A book is an inanimate object and therefore, it will not sell itself. The author is required to let the world know their book is out there and... Read More

Why do costs for writing and editing services vary so much?

Prospective clients interview me and ask, “Why do costs for writing and editing services vary so much?”

Many variables go into answering this question and in the cost for services, too. Some considerations for overall cost of services:

  • Experience of service provider
  • Depth of services required
  • Length of project (number of pages)
  • Project quality
  • Project deadline

For instance, writing coaches, ghostwriters, and editors are going to charge more based on work experience and work load. A professional with 20-plus years of experience will charge more than a professional with two or three years of experience. And they should. The more experienced professional can do a better job in less time, in most cases, there... Read More

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