Why Write (Part 2)?

“Why Write (Part 1)” was about finding and harnessing passion to write your book. Today’s blog is about defining your book goals. A clear understanding of what to do with the book once it’s written helps define and refine writing timeline, budget, target market, short-term and long-term marketing plan, and more. 

I specialize in writing nonfiction; therefore, I help business people answer the goals question from the very beginning. Here are some examples I get. Most people want to write a book as an additional marketing tool to position themselves as an expert in a professional field. Others want a book to generate another line of income. There are... Read More

Why Write (Part 1)?

Many people ask, “Why write my story?” I recognize their yearning, passion, hesitation, and even fear that overshadows a long-time goal. My first response on the surface may seem flippant: “Why not write?” On deeper reflection, the answer really is: “Why not write!!!!!” because with my experience, knowledge, passion for writing, and with today’s technology everyone who wants to write their story can and should be encouraged to do so. 

The issue from my point of view is: Stop asking “WHY?” and start learning “HOW!” from an expert who knows the ins and outs of the writing world, like me, with the goal to sit down and start writing.... Read More

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