Should I write my memoir?

“Should I write a memoir?” I believe everyone has a story to tell and most should write their story down whether for self-reflection or publication.

Writing your story has tremendous value, for instance, if it can help make sense of past events. Sometimes laying out a bigger, more complete picture from seemingly random events, or traumas, can allow for clarity to emerge. Or it can provide direction and choices for what comes next.

If you have a story to tell that will heal, inspire, motivate, or teach, that story needs to get written by an expert. And if you lived that story, who is more of... Read More

Do I need to write about the business I’m passionate about?

Since today is about love and passion I thought I’d apply it to book writing by answering the question: Do I need to write about the business I’m passionate about? Like love, which is sometimes mushy, my answer is kind of mushy, too: Yes. No. Maybe so.

Even though my mother tried to teach me never to answer a question with a question, I have to sometimes. For instance, how will you answer any of these questions?

  • If you are passionate about the business you’re in, do you want to share your skills, your processes, your systems with more clients?
  • Do you want to do business... Read More

What’s the difference between a Guidebook and a Tip Book?

Over and over again at events where I speak and with clients I coach, I’m asked, “What’s the difference between a Guidebook and a Tip Book?” It seems the definition of the word “book” was dramatically complicated by technology and marketing. In this post, I discuss the difference between these two types of “books” with regard to the formats, goals, and uses.

Basically, guidebooks and tip books are related family members, like siblings. Therefore, they come from the same roots, but have different personalities.

First, the guidebook is the youngest, smallest of the siblings. Its purpose is to live on a website. A guidebook is not designed to ever get published. The guidebook isn’t... Read More

When do I start marketing my book?

When do I start marketing my book? The unpopular, unexpected, unappreciated, and sometimes unheeded answer is book marketing begins before the first word of the book is written.

The result, if this marketing advice goes unheeded, is a writer invests a lot of time and money into writing and publishing a book that has no clear message, no clear purpose, and no clear aim at a specific client base. This makes the book virtually unmarketable and therefore unsellable. So, if you want to write and publish a sellable book, marketing is key from the beginning.

Marketing is basically the act of letting the right people... Read More

But what if I don’t know all the writing rules?

I always ask people in my workshops: “What keeps you from writing the book you’ve dreamed of writing?”

The number one answer is a variation of: “I don’t know the writing rules.”

Warning: This post may veer a bit from writing tools and into life choices.

Like so many things in life we’re faced with a choice when we have a dream or goal that directly conflicts with a fear or short coming. We must decide which one wins, which one directs our next steps. Meaning, do we give in to the fear or shortcoming and let it... Read More

What are some tips for writing a nonfiction book?

When I’m asked, “What are some tips for writing a nonfiction book?” I narrow it down to the top three foundational pieces, but there are many, many tips based on your: who, what, where, and why? The top three tips, in my opinion:

  1. Determine and fine-tune the book’s theme.
  2. Create a plan that includes content considerations and writing schedules.
  3. And, the often forgotten and most important step: Start writing.

First, choose your book’s theme

This seems like a basic step that needs no explanation, however, I wouldn’t bring it up if that were true. I’ve worked with clients who never gave any or gave very little thought to what the book’s theme or main message... Read More

How long will it take to write my book?

“How long will it take to write my book?” My short answer is: “It takes as long as it takes based on how often you sit down to write and how long you spend writing when you do.” I know that is not the answer the person asking wants to hear as I say it. And honestly, after a while that answer frustrated me, too. I spent the past few days trying to figure out how to quantify a better answer to inspire and motivate writers instead of frustrate them. I think I finally did it!

Let’s think about the time frame for writing a 50,000-word book, which is about 200 pages long.... Read More

Why Write (Part 2)?

“Why Write (Part 1)” was about finding and harnessing passion to write your book. Today’s blog is about defining your book goals. A clear understanding of what to do with the book once it’s written helps define and refine writing timeline, budget, target market, short-term and long-term marketing plan, and more. 

I specialize in writing nonfiction; therefore, I help business people answer the goals question from the very beginning. Here are some examples I get. Most people want to write a book as an additional marketing tool to position themselves as an expert in a professional field. Others want a book to generate another line of income. There are... Read More

Why Write (Part 1)?

Many people ask, “Why write my story?” I recognize their yearning, passion, hesitation, and even fear that overshadows a long-time goal. My first response on the surface may seem flippant: “Why not write?” On deeper reflection, the answer really is: “Why not write!!!!!” because with my experience, knowledge, passion for writing, and with today’s technology everyone who wants to write their story can and should be encouraged to do so. 

The issue from my point of view is: Stop asking “WHY?” and start learning “HOW!” from an expert who knows the ins and outs of the writing world, like me, with the goal to sit down and start writing.... Read More

Assessing what to do differently in 2018 to grow business

As 2017 winds down and 2018 is about to begin, it’s normal to assess what to do differently in the new year. This post is focused on a tool to grow your business in 2018: Your Book. Business owners should be assessing: Did I do the amount of business I wanted to do this year? Rarely is the answer to this question, “Yes.” Most business owners come to the answer, “No” because either they didn’t do as well as they’d like or they did well, but aren’t willing to settle for that’s all there is. Therefore, the question is: What to do differently to get better results, which means increasing the number of clients and generating greater income.
... Read More

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