I was asked after a workshop a weeks ago: “Why won’t my book sell?” There are many directions I could go to answer this question such as: Did you build a good marketing foundation and goals from the start? Did you spend the time and money to hire a quality editor and… Read More
When do I start marketing my book? The unpopular, unexpected, unappreciated, and sometimes unheeded answer is book marketing begins before the first word of the book is written.
The result, if this marketing advice goes unheeded, is a writer invests a lot of time and money into writing and publishing a book that has no clear message,… Read More
“Let’s write a book in a day!” Got your attention? That’s the point. The statement draws clients in with promises of instant success, while the promiser makes money and up sells more services. This business strategy plays out every day on social media advertisements for webinars and workshops promising to help write… Read More
Yes! Every nonfiction author should write a book proposal. Many people might say a book proposal is only for submitting a manuscript to an agent or mainstream publisher. For nonfiction authors, a book proposal serves the same purpose as a business plan. It provides a direction for the road to success. I’ll… Read More
The short answer is, “No.” People who use these terms inconsistently and interchangeably, are (there is no easy way to say this) just plain wrong. Marketing, advertising, public relations, and sales have very different goals, purposes, and income or expenses related to each, for example. It is appropriate, or inappropriate, to do… Read More
“Why Write (Part 1)” was about finding and harnessing passion to write your book. Today’s blog is about defining your book goals. A clear understanding of what to do with the book once it’s written helps define and refine writing timeline, budget, target market, short-term and long-term marketing plan, and more.
Happy Get to Know Your Customer Day!
With all the noise on so many social media platforms, combined with hundreds of business start-ups every day, it seems like people aren’t giving much thought to who their customer is any more. Too many businesses are trying to… Read More
Sept. 10 -- National Day of Encouragement is dedicated to uplifting people around us personally and professionally, and making a positive impact in our world, in our way. Let’s make a goal to be shining examples of how we are better together.
Do you need encouragement? Do you know someone… Read More