Happy Labor Day

Labor Day dates back to a time when we celebrated the labor movement and achievements of American workers who are the backbone and success of our free trade capitalist economic structure. Labor Day started in 1882 in New York City by a Labor Union. It became a federal holiday in 1894, but before that it was considered a “strike day” for the unions to get members an extra day off of work.

The laborers at that time were working an average of 70 hours per week, seven days a week. Work conditions were horrible, unhealthy, and unsafe in most factories; that is why and how unions formed. Our Labor Day National... Read More

Assessing what to do differently in 2018 to grow business

As 2017 winds down and 2018 is about to begin, it’s normal to assess what to do differently in the new year. This post is focused on a tool to grow your business in 2018: Your Book. Business owners should be assessing: Did I do the amount of business I wanted to do this year? Rarely is the answer to this question, “Yes.” Most business owners come to the answer, “No” because either they didn’t do as well as they’d like or they did well, but aren’t willing to settle for that’s all there is. Therefore, the question is: What to do differently to get better results, which means increasing the number of clients and generating greater income.
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What’s the difference between writing nonfiction and fiction?

What’s the difference between writing nonfiction and fiction? We all know nonfiction is true and fiction is imaginary. Most people can readily spout off all sorts of other ways nonfiction and fiction writing are different, but how are they the same? If the writer has the ultimate goal of writing a sellable book, there are lessons to be learned and applied from each side of the book shelf.

For instance, all the best stories have a captivating beginning to draw the reader in, a solid middle that comes to a climax or peak, and a satisfying wrap-up to end the book. That’s right, even if writing a nonfiction book... Read More

How to “Write your book in a day”

“Let’s write a book in a day!” Got your attention? That’s the point. The statement draws clients in with promises of instant success, while the promiser makes money and up sells more services. This business strategy plays out every day on social media advertisements for webinars and workshops promising to help write a book in a day, or a weekend.

“Wow! Sign me up!” I’ve written a thousand magazine articles and each one took longer than that. I’ve written and coached writing for dozens of full length books. It took more time than a weekend to do market research or outline the chapters, much less create a top-quality... Read More

Do I need to write a book proposal?

Yes! Every nonfiction author should write a book proposal. Many people might say a book proposal is only for submitting a manuscript to an agent or mainstream publisher. For nonfiction authors, a book proposal serves the same purpose as a business plan. It provides a direction for the road to success. I’ll argue the information that goes into a book proposal is a valuable exercise for a writer to undertake for gathering market research, creating an organized, detailed book outline, and compiling an author bio with unique qualifications. 

As noted, book proposals are used to sell nonfiction books to agents and publishers prior to writing the entire book. If... Read More

Aren’t marketing, advertising, public relations and sales the same thing?

The short answer is, “No.” People who use these terms inconsistently and interchangeably, are (there is no easy way to say this) just plain wrong. Marketing, advertising, public relations, and sales have very different goals, purposes, and income or expenses related to each, for example. It is appropriate, or inappropriate, to do one or another at different times, or in different venues.

First, let there be no doubt that marketing is the key! Marketing is the basis, the foundation, for the success of the rest. Marketing is communicating and delivering products or services to a predetermined target audience through a mix of price, place and promotion.

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Why Write (Part 2)?

“Why Write (Part 1)” was about finding and harnessing passion to write your book. Today’s blog is about defining your book goals. A clear understanding of what to do with the book once it’s written helps define and refine writing timeline, budget, target market, short-term and long-term marketing plan, and more. 

I specialize in writing nonfiction; therefore, I help business people answer the goals question from the very beginning. Here are some examples I get. Most people want to write a book as an additional marketing tool to position themselves as an expert in a professional field. Others want a book to generate another line of income. There are... Read More

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