Over and over again at events where I speak and with clients I coach, I’m asked, “What’s the difference between a Guidebook and a Tip Book?” It seems the definition of the word “book” was dramatically complicated by technology and marketing. In this post, I discuss the difference between these two types… Read More
When do I start marketing my book? The unpopular, unexpected, unappreciated, and sometimes unheeded answer is book marketing begins before the first word of the book is written.
The result, if this marketing advice goes unheeded, is a writer invests a lot of time and money into writing and publishing a book that has no clear message,… Read More
Since today is about love and passion I thought I’d apply it to book writing by answering the question: Do I need to write about the business I’m passionate about? Like love, which is sometimes mushy, my answer is kind of mushy, too: Yes. No. Maybe so.
Even though my mother… Read More
I always ask people in my workshops: “What keeps you from writing the book you’ve dreamed of writing?”
The number one answer is a variation of: “I don’t know the writing rules.”
Warning: This post may veer a bit from writing tools and into life choices.… Read More
When I’m asked, “What are some tips for writing a nonfiction book?” I narrow it down to the top three foundational pieces, but there are many, many tips based on your: who, what, where, and why? The top three tips, in my opinion:
“How long will it take to write my book?” My short answer is: “It takes as long as it takes based on how often you sit down to write and how long you spend writing when you do.” I know that is not the answer the person asking wants to hear as… Read More
What’s the difference between writing nonfiction and fiction? We all know nonfiction is true and fiction is imaginary. Most people can readily spout off all sorts of other ways nonfiction and fiction writing are different, but how are they the same? If the writer has the ultimate goal of writing a sellable book, there are lessons to be learned… Read More
It sur
prises me that some people really don’t like to write, because I love to write and it comes easily to me. But I’ve also noticed some people don’t like working with numbers, others don’t like building things, and some shouldn’t sing in public. I have a real passion for writing, but… Read More
As 2020 winds down and 2021 is about to begin, it’s normal to assess what to do differently in the new year. This post is focused on a tool to grow your business in 2021: Your Book. Business owners should be assessing: Did I do the amount of business I wanted to do this year? Rarely is the answer… Read More
I’m asked for ideas on how to strengthen writing skills, and if that’s even possible. I do believe it’s possible to become a better writer. Like any other skill, writing requires practice, practice, and more practice. But developing into a better writer also means spending more time as an active reader and… Read More