How to “Write your book in a day”
“Let’s write a book in a day!” Got your attention? That’s the point. The statement draws clients in with promises of instant success, while the promiser makes money and up sells more services. This business strategy plays out every day on social media advertisements for webinars and workshops promising to help write… Read More
Do I need to write a book proposal?
Yes! Every nonfiction author should write a book proposal. Many people might say a book proposal is only for submitting a manuscript to an agent or mainstream publisher. For nonfiction authors, a book proposal serves the same purpose as a business plan. It provides a direction for the road to success. I’ll… Read More
Aren’t marketing, advertising, public relations and sales the same thing?
The short answer is, “No.” People who use these terms inconsistently and interchangeably, are (there is no easy way to say this) just plain wrong. Marketing, advertising, public relations, and sales have very different goals, purposes, and income or expenses related to each, for example. It is appropriate, or inappropriate, to do… Read More
Why Write (Part 2)?
“Why Write (Part 1)” was about finding and harnessing passion to write your book. Today’s blog is about defining your book goals. A clear understanding of what to do with the book once it’s written helps define and refine writing timeline, budget, target market, short-term and long-term marketing plan, and more.
Why Write (Part 1)?
Many people ask, “Why write my story?” I recognize their yearning, passion, hesitation, and even fear that overshadows a long-time goal. My first response on the surface may seem flippant: “Why not write?” On deeper reflection, the answer really is: “Why not write!!!!!” because with my experience, knowledge, passion for writing, and… Read More